Ways to Increase Customer Retention And Why It’s Important
We know now that retained customers have higher lifetime value and are more profitable for our business. As we head into the new year, make it a New Year’s resolution to focus on building and maintaining long-term relationships with your customers, delivering excellent service, taking advantage of customer feedback, offering customer loyalty programs, ensuring your product quality is competitive, and improving employee happiness to retain more customers in the long run.
Why story matters to your business
In my latest blog we cross the bridge to your ultimate customer using the time-tested, and relational building STORY. Why Story Matters to your business challenges you to jump off the trend wagon and go for the long game. The investment now provides lasting returns.
Is Selling A Sin (or just feel sleazy)?
In January of this year an essay for AdWeek blames an “atmosphere of disbelief” in advertising and brands on the fact that today’s consumer “knows how the machine works.” In essence, the curtain has been pulled back and the public is not impressed with the manipulative tactics and psychological games employed by the industry.
How Science-based marketing stacks up to Service-based marketing.
Creative Event Marketing for Small Business
Event marketing offers the small business owner a host of advertising and brand elevation opportunities to reach their customer base and not break the bank. So, if your business isn’t taking advantage of the marketing opportunities right in your own backyard, you’re missing out on reaching those most likely to visit your shop: Your Neighbors.
Guide to Creating Company Values & Culture
Before you write your business plan or do your projections, your core values should be so ingrained in your plans you can easily explain it without notes. Core values are the lifeblood, fuel and heart of company culture, says Brad Rencher, CEO of BambooHR. Without them, it's virtually impossible to maintain a consistent, healthy culture, especially as the organization or company scales and brings on new people.