Why story matters to your business
In my latest blog we cross the bridge to your ultimate customer using the time-tested, and relational building STORY. Why Story Matters to your business challenges you to jump off the trend wagon and go for the long game. The investment now provides lasting returns.
What to know—and what to ignore—about SEO as a busy small business owner
Featured Guest Blogger and SEO expert Shari Lynn of The Write Reflection shares sensible advice on SEO for small business owners.
Is Selling A Sin (or just feel sleazy)?
In January of this year an essay for AdWeek blames an “atmosphere of disbelief” in advertising and brands on the fact that today’s consumer “knows how the machine works.” In essence, the curtain has been pulled back and the public is not impressed with the manipulative tactics and psychological games employed by the industry.
How Science-based marketing stacks up to Service-based marketing.
Creative Event Marketing for Small Business
Event marketing offers the small business owner a host of advertising and brand elevation opportunities to reach their customer base and not break the bank. So, if your business isn’t taking advantage of the marketing opportunities right in your own backyard, you’re missing out on reaching those most likely to visit your shop: Your Neighbors.
Social Media Tools for small businesses
I’ve put together a list of tools that will help you save time and keep you organized while creating a well thought out social media strategy for your business.